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Empire Communities is a large-scale Canadian developer. They specialize in master-planned communities and have built over 10,000 homes across the Greater Toronto Area. They were established in 1993 as a boutique firm and have grown significantly. Although their business began in the 90’s, the founders’ families can trace their experience building in the GTA back to the 1960’s. They are very proud of their strong historical roots, but look forward to being pioneers in their own way.
Empire has established a goal of building over 20,000 homes in the coming decade. Their experience has taught them that to be a successful community builder, you have to be inclusive. A big part of this equation, they believe, is building space for families. That’s why this developer has incorporated a community centre into one of their developments and is active in sponsoring local hockey teams.
They also set an example with their progressive, green building standards, in addition to taking industry leadership in other ways.
They know it’s not only important to understand evolving markets, but evolving marketing as well. They’ve recently focused their promotional efforts into advertising on social media. They’ve created bonafide campaigns on Facebook, Twitter, Instagram and other social platforms. They’ve gone way beyond simple status updates, truly embracing the digital revolution.
Their Facebookcentred campaign was responsible for generating 302,000 impressions and 546 likes, but more importantly, it also led to the sale of all of their 218 homes in less than two weeks. Their campaign involved having prospective clients filling out a survey, then taking that information and creating a custom video, complete with the client’s pictures from Facebook adorning the walls of the imaginary home.
After being so successful in the GTA, Empire decided to expand its horizons and try their luck in other markets. They have recently started developing in Houston, Texas and other states in the US. They wanted to move into that market sooner, but were able to anticipate the 2008 housing crisis after noticing that inventory numbers were shooting up.
They credit this prediction to the fact that they’re outsiders and thus are able to see things locals may not. They also knew that the numbers had to recover eventually. Now their goal is to build fifty homes in the region by the end of 2017 and to double that by the end of 2018.
There’s no doubt that Empire will continue being successful. As they broaden their enterprises throughout North America, it’s clear that they’re planning on staying true to their name. They plan on continuing to grow throughout the U.S. after they’ve established themselves in Houston, so they’re definitely a company to watch.
Beyond the Sea and Star Tower
This is a condo and townhouse development built on waterfront property on Lake Shore Boulevard West. The three towers have a summit of 44 storeys and together house 831 units. These condos have amenities like a library, yoga studio, a pool and cabanas. Its address is 2230 Lake Shore Boulevad W., and construction was completed in 2012.
Eaton Square Townhomes
This low-rise development brings elegant townhome living to Markham Ontario. The red brick exteriors invoke the English countryside in the Victorian era. They feature large garages, exemplary interior finishes and are Energy Star Certified. The units are located on Woodbine Avenue and were completed in 2015.
This 24-storey condominium is situated in the heart of the Entertainment District and is central to the theater, sports complexes and other live entertainment venues in Toronto. Its location can’t be beat, surrounded by the city's hottest bars, clubs and eateries. Amenities include a rooftop terrace, ground-level retail stores, a sauna and cabanas. Its address is 352 Front Street W., and it was completed in 2013.
At one time this beautiful mid-rise was Loretto College, but today it features 19 boutique condos in one of the most enviable neighbourhoods in Toronto. Located directly in the Annex, this red brick edifice presents an opportunity for a special kind of Toronto urban living. Its address is 391 Brunswick Avenue and it was completed in 2011.
All New Condo Developments By Empire Communities
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